Road Test of Lexus IS250 Car
As luxury brands develop momentum with the public, buyers get interested, and the introduction of an entry-level shoehorn into the Lexus world meant the company could snare buyers early and then do their best to keep them.
The IS200, with its weird engine size (a 2.0-litre L6!), outrageous styling (for the time - those taillights!) and, importantly, keen pricing (about $50,000),
stole the show from the Benz C-Class and BMW's 3 Series, and the motoring public reaped the benefits. As a colleague of mine, Feann Torr, exclaimed: “if you're thinking of entering the prestige car market, this would be a brilliant place to start.” Mission accomplished, Lexus.
As luxury brands develop momentum with the public, buyers get interested, and the introduction of an entry-level shoehorn into the Lexus world meant the company could snare buyers early and then do their best to keep them.
The IS200, with its weird engine size (a 2.0-litre L6!), outrageous styling (for the time - those taillights!) and, importantly, keen pricing (about $50,000),
stole the show from the Benz C-Class and BMW's 3 Series, and the motoring public reaped the benefits. As a colleague of mine, Feann Torr, exclaimed: “if you're thinking of entering the prestige car market, this would be a brilliant place to start.” Mission accomplished, Lexus.
